RMN for Your Business
Success Stories
Learn about some of the successful partnerships that RMN has accomplished during the previous years. With these, we certainly look forward to delivering the same services to your company in the near future.
Talk N Text AniberSaya
Client: Smart Communications
Product Push: Talk 'N Text
In the last quarter of 2010, Talk N Text came to us looking for a good and fun concept to promote and sell a new service in 5 different areas in the country: Palawan, Masbate, Dumaguete, Pagadian, and Cebu. They asked for it, and we gave it to them!
We were able to deliver the needs of Talk N Text thru our AM and FM stations. We prepared everything from logistics, to games and contest, from raffle to performances of Manila artists. We promoted the event on air thru plugs and on ground thru merchandising and recorida activities.
With no fail, all our efforts resulted to very successful and enjoyable events. We were able to reach an astounding 135% of the target sales! Now, wouldnt you want to exceed your sales targets just like that?
Unilever Pop Fiesta
Client: Unilever Philippines
Early in 2010, Unilever sought for our help as they needed to mount on-ground events in 10 major festivals in the country to push sales and to support their local distributors. And so throughout the year, we celebrated in 10 local festivals in Baguio, Davao, Cagayan de Oro, Bacolod, Cebu, Iloilo, Naga, and Bohol.
Again, we maximized our strategically-located AM and FM stations, and we were able to beautifully orchestrate variety shows that everybody looked forward to! With our efforts to book artists, mount the shows and to spread the word, our grounds overflowed with attendees and yet again we exceeded our target by 87%! If you never thought your brand could actually go fiesta hopping, think again!
Surf Germ-Alis Linis Challenge
Client: Unilever Philippines
Product Push: Surf
In 2010, Surf wanted to promote and demo a new variant by having 60 "Sugod-Barangay" events in Metro Manila, Cebu, and Davao. Dont worry, its not as violent as it sounds! Sugod-barangay activities are friendly home visits where we get to demonstrate products to our targeted customers. But more than the home visits, we also arranged culminating events per barangay.
Happily, our popular station personalities were the ones who went around homes and hosted our culminating events! Meanwhile, we took care of the logistics and the program, and even provided the person to serve as the mascot.
Our unbeatable efforts generated more than enough hits by achieving an average of 164.47%, 182%, and 234.8% of the targets in Metro Manila, Cebu, and Davao, respectively. Well, if youd like to experience this same success, you know who to call!
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